Shame on you, DD!
DD India is finally showing the current ODI series between India and West Indies live. I don’t get Neo sports in my house, and if I am watching the matches live (yeah, deferred live, if there’s anything like that) that’s because of DD’s efforts to make the matches available to the whole nation. Does that make me proud of ‘our own government owned national network?’
Actually, I never hated DD so much before.
For the uninitiated, the issue here is simple. Having paid heavy royalty rates, Neo sports deserves the right to broadcast the matches exclusively. But DD sneaked in from back door (like always) and demanded that it should be given the rights to the match as an issue of national importance. National importance? Do you call watching an ageing superstar struggling to bat against mediocre bowlers an issue of national importance? There are children being killed in UP, people dying of famine in parts of Karnataka and our DD thinks matches between India and West Indies are of national importance!
Few days ago, our minister Priya Ranjan Das Munshi tried and succeeded in painting Neo Sports as a villain, because it resisted offering telecast rights of the matches on a platter to the lazy officials of the DD. “They are not patriotic” proclaimed the half witted minister. If showing the matches to the millions of cable-less homes was the only concern of DD, then it would have gladly accepted to carry on all the advertisements Neo Sports carried on its own network, as the channel rightly demanded. But “patriotic DD” didn’t want it. It wanted to beg in front of Neo sports for the alms of the match and at the same time, wanted to bleed it to death by telecasting its own advertisements between the overs.
How sick can people get?
DD has been doing this to all cricket broadcasting channels in India. It doesn’t want to go through the troubles of bidding for the telecast rights; it doesn’t want to improve its technology to compete with other competitors. It just sits there like a vulture, waiting for other people to do all the hard work and then closes in using its ‘government’ powers.
Before DD kills quality cricket broadcasting in India with its autocratic behavior, it has to understand that nothing comes free. Yes, cricket matches being telecast in paid channels would deprive millions of cricket lovers in India from watching the match. But it’s the duty of DD to bid for the matches, place the highest bid (with its coverage and ‘government money’ it can outplace any bidder quite easily, if it wants to) improve its dilapidated technologies and then talk about patriotism and ‘national interest’
Otherwise, of all the channels and authorities in the country, DD would be the most unpatriotic because it’s putting every Indian to shame with its shameless behavior.
Actually, I never hated DD so much before.
For the uninitiated, the issue here is simple. Having paid heavy royalty rates, Neo sports deserves the right to broadcast the matches exclusively. But DD sneaked in from back door (like always) and demanded that it should be given the rights to the match as an issue of national importance. National importance? Do you call watching an ageing superstar struggling to bat against mediocre bowlers an issue of national importance? There are children being killed in UP, people dying of famine in parts of Karnataka and our DD thinks matches between India and West Indies are of national importance!
Few days ago, our minister Priya Ranjan Das Munshi tried and succeeded in painting Neo Sports as a villain, because it resisted offering telecast rights of the matches on a platter to the lazy officials of the DD. “They are not patriotic” proclaimed the half witted minister. If showing the matches to the millions of cable-less homes was the only concern of DD, then it would have gladly accepted to carry on all the advertisements Neo Sports carried on its own network, as the channel rightly demanded. But “patriotic DD” didn’t want it. It wanted to beg in front of Neo sports for the alms of the match and at the same time, wanted to bleed it to death by telecasting its own advertisements between the overs.
How sick can people get?
DD has been doing this to all cricket broadcasting channels in India. It doesn’t want to go through the troubles of bidding for the telecast rights; it doesn’t want to improve its technology to compete with other competitors. It just sits there like a vulture, waiting for other people to do all the hard work and then closes in using its ‘government’ powers.
Before DD kills quality cricket broadcasting in India with its autocratic behavior, it has to understand that nothing comes free. Yes, cricket matches being telecast in paid channels would deprive millions of cricket lovers in India from watching the match. But it’s the duty of DD to bid for the matches, place the highest bid (with its coverage and ‘government money’ it can outplace any bidder quite easily, if it wants to) improve its dilapidated technologies and then talk about patriotism and ‘national interest’
Otherwise, of all the channels and authorities in the country, DD would be the most unpatriotic because it’s putting every Indian to shame with its shameless behavior.
posted by Raju @ 6:16 AM
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